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Google

Undoubtly the very first Internet Player today, Google conqueered the World of the web of the very last 10 Years. Able to be everywhere, Google's strategy is to develop, provide for free, and bring out to the Internet users an experience for fun. Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps and YouTube. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing them with a rich source of information.

Google has also made strong moves into the web-based apps space with acquisitions of Jotspot (documents), 2Web Technologies (spreadsheets) and Zenter (presentations). The company has also made a splash with the acquisitions of YouTube, DoubleClick and Feedburner.

In 1996, Stanford graduate students Sergey Brin and Larry Page famously started the search company in a Stanford dorm room. The two eventually moved the company to a Menlo Park garage, which the company quickly outgrew. Sun Microsystems founder Andy Bechtolsheim was the company’s first investor with other notable investors including Ron Conway, John Doerr, Mike Moritz and Ram Shriram.

Eric Schmidt is the CEO and Chairman.

Major Search competitors include Yahoo, Microsoft and Ask. With a various Widgets, applications, and tools, Google is also getting back the Users Experience, analyzing the Internet Users behaviour. Google is a multinational public cloud computing, Internet search, and advertising technologies corporation. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program.

The Google Company was founded by Larry Page and Sergey Brin, often dubbed the "Google Guys", while the two were attending Stanford University as Ph.D. candidates. It was first incorporated as a privately held company on September 4, 1998, with its initial public offering to follow on August 19, 2004. The company's stated mission from the outset was "to organize the world's information and make it universally accessible and useful",[10] and the company's unofficial slogan – coined by Google engineer Paul Buchheit – is Don't be evil. In 2006, the company moved to their current headquarters in Mountain View, California.

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