Blekko: A Search Engine Strategy before being a Search Engine Technology
Created by Rich Skrenta (aka Rich Man), and Mark Markson, Blekko's new search engine has received more than $20 million in investments. Blekko co-founder Rich Skrenta and Marketing VP Mark Markson exchanged e-mail with IDGNOW! Brazil about their plans and strategies and no, it's not another Google Killer. Rather, the engine would filter the 50 most relevant websites in each of 100,000 categories.

The magic Slash Tag: how does Blekko is working ?
Relevance is returning on-topic results that closely pertain to the user's query from the best sources available. The magic behind the Blekko technology is a simple tool called a slashtag. Slashtags are curated sets of web sites organized around a particular topic. These cover topics as broad as health, money, and autos, and as narrow as gluten-free, neurotechnology, and the Grateful Dead. Slashtags are appended to search queries and limit search results to only the curated sets of sites.

A sophisticated Wiki concept: results oriented
Inspired by the philosophy colaborativa wiki, after registering, the Net user can indicate the most pertinent searches and, after one/, annotate the same one adding a concept. To realize searches the record is not necessary. As admits the founder of the same one, Rich Skrenta, not all the Net users have an attitude colaborativa but it does not prevent, for example, Wikipedia, from turning into an encyclopedia of reference that has beaten to the Encyclopedia Britanica in the Network. In his blog he tells that the company might not record all the persons who with his help will improve the systems of search of Blekko.

As a Beta runnning today, Blekko is public. Let's say Good luck for this new Googe challenger, and congratulations for the good job ! The SEO Market needs a good balance today.

What you need to know about Blekko:
Blekko received one year ago the first round of financing for two million dollars and this year, other three. Between the companies that contributed capital there appear Baseline Ventures, two ancient executives of Google, Western Technology Investment and Marc Andreessen, of Netscape. Skrenta is confundador of Open Directory Project de Netscape.